Spotify Wrapped 2026
Spotify Wrapped 2026 is a speculative campaign exploring how motion, typography, and graphic design can amplify one of Spotify's most recognizable annual experiences.
Inspired by the energy and shareability of Wrapped, the project reimagines the campaign through a bold visual system designed to celebrate individual listening habits while creating excitement across digital and social platforms.
The goal was to develop a flexible campaign identity that feels authentic to Spotify's brand while extending the anticipation and cultural impact that have made Wrapped a yearly event for millions of users.
Adobe Illustrator, Photoshop, After Effects
February 2026
Posters
Mockups
Process
The visual language combines expressive typography, vibrant gradients, and dynamic motion to create an energetic campaign experience across animation, social content, and promotional graphics.
A key objective was to honor Spotify's established visual identity while introducing a fresh perspective. Building on the brand's bold use of color, typography, and motion, the campaign explores new graphic treatments and compositions that feel familiar to Spotify while bringing a distinct visual energy to the Wrapped experience.
