Destiny 2 Rebranding Campaign
Rebranded Game Trailer
Destiny 2 is a speculative rebranding campaign that explores a new visual direction centered around the concept of the prism of light. Inspired by the relationship between Light and Darkness within the game's universe, the project reimagines the brand through a dynamic identity system built on transformation, contrast, and coexistence.
​
The goal was to create a contemporary visual language that feels both rooted in Destiny's mythology and adaptable across a wide range of campaign touchpoints. Through the use of refracted light, gradients, and contrasting environments, the system reflects the complexity of the game's narrative while establishing a distinctive and scalable brand identity.
​
Adobe After Effects, Photoshop, Illustrator
​
February-April 2026
Season of the Deep
This seasonal launch piece applies the rebrand to Season of the Deep through a custom graphic system developed specifically for the campaign. Built from original typography, symbols, textures, and motion assets, the visuals capture the season's darker atmosphere while remaining aligned with the broader Destiny 2 identity system.
Logo
The logo redesign draws inspiration from the Traveler as it is gradually consumed by Darkness, a visual representation of the shifting balance between the two forces at the core of Destiny's narrative. Its circular form was reinterpreted into a stylized "D," creating a mark that connects the brand identity directly to the game's mythology while reinforcing the rebrand's themes of transformation and coexistence.
Socials Video
This looping social animation translates the rebrand into a short-form digital format. Built around the interaction of Light and Darkness, it extends the identity system beyond the launch campaign.
Process
Logo Explorations
